Executive summary: MERGE, a marketing and technology agency built for the intersection of health and wellness, partnered with Google Workspace to transform how its teams collaborate and deliver value to clients. The organization adopted Google Workspace to enhance collaboration both internally and with customers. MERGE later piloted Google Workspace with Gemini for 200 users, quickly seeing near-universal adoption and deep integration into daily workflows. By leveraging Gemini’s AI capabilities—like smart content generation, templated briefs with auto-populated customer data, and brainstorming support—MERGE achieved a 33% improvement in turnaround times. This led to less rework, faster time to market, and stronger, more efficient customer engagements.
