Brad meets with the Chief Digital Officer of Volvo, Atif Rafiq.
Brad and Atif discuss how his 90-year-old company has used technology to modernize and globalize at a time when competition is more fierce than ever, and Atif explains which parts of his business wouldn’t be possible without the cloud.
The guys also get a phone call from a Swedish dignitary with tough questions for Atif, and they taste test and review Swedish delicacies.
Atif also shares how the CIO is now responsible for how functions like marketing, software development, business operations, strategy, etc. are operating — and he explains how technology can be used to make these interactions more efficient, more natural, and much faster.
Also discussed: Spiders, chalupas, Dolph Lundgren, cereal, ostriches, synthesizing, and Burger King.
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